24 Hour Fitness: Gym Refresh Rollout

24 Hour Fitness is one of the US's largest fitness gym chains in the country with the brand mission to create a healthier, happier world. In 2025, their goal is the optimize, clean up and refresh a number of strategic fitness gyms in key markets with new and improved fitness offerings, amenities and gym equipment to drastically improve the in-gym experience for their existing gym members. I took the lead in producing all of the marketing collateral for all gyms refreshed during Q1 2025 with producing entire suites of deliverables including web, print, email, paid social media, and digital assets needed to market these newly upgraded fitness clubs to both current and prospective gym members. This included all designing and creating a templated system approach for all collateral needed for the multi-phased approach for the gym closure, pre-promotion of opening while closed, re-opening promotion, and grand re-opening party assets.