24 Hour Fitness:
Your Move
24 Hour Fitness:
Your Move
24 Hour Fitness:
Your Move
Result
With bold, clear marketing assets that reflected the wide range of gym amenities, real member and coach testimonials, and personalized marketing segmentation, I helped drive positive 2025 year-over-year (YoY) growth in the total number of new gym memberships, personal training sessions, and fitness class attendance for 24 Hour Fitness.
Result
With bold, clear marketing assets that reflected the wide range of gym amenities, real member and coach testimonials, and personalized marketing segmentation, I helped drive positive 2025 year-over-year (YoY) growth in the total number of new gym memberships, personal training sessions, and fitness class attendance for 24 Hour Fitness.
Result
With bold, clear marketing assets that reflected the wide range of gym amenities, real member and coach testimonials, and personalized marketing segmentation, I helped drive positive 2025 year-over-year (YoY) growth in the total number of new gym memberships, personal training sessions, and fitness class attendance for 24 Hour Fitness.
Client
24 Hour Fitness
Client
24 Hour Fitness
Client
24 Hour Fitness
Deliverables
Motion Graphics, Graphic Design, Paid Social Media Content (Static and Animated), Out-of-Home Advertising (OOH), Display Ads, Email Design, Website Page Design, Print Marketing Collateral
Deliverables
Motion Graphics, Graphic Design, Paid Social Media Content (Static and Animated), Out-of-Home Advertising (OOH), Display Ads, Email Design, Website Page Design, Print Marketing Collateral
Deliverables
Motion Graphics, Graphic Design, Paid Social Media Content (Static and Animated), Out-of-Home Advertising (OOH), Display Ads, Email Design, Website Page Design, Print Marketing Collateral
Year
2024-2025
Year
2024-2025
Year
2024-2025
Role
Brand Designer
Role
Brand Designer
Role
Brand Designer
Project Brief
While working for creative consultancy In Good Taste, our client fitness club giant 24 Hour Fitness recognized the New Year presents their most important conversion of the year. Their fitness competition is increasingly going bigger, and bolder. So they challenged us to take full advantage of the biggest opportunity of the year, which is also the most competitive, with without producing net new creative to launch their 2025 New Year marketing campaign.
Project Brief
While working for creative consultancy In Good Taste, our client fitness club giant 24 Hour Fitness recognized the New Year presents their most important conversion of the year. Their fitness competition is increasingly going bigger, and bolder. So they challenged us to take full advantage of the biggest opportunity of the year, which is also the most competitive, with without producing net new creative to launch their 2025 New Year marketing campaign.
Design Approach
With the limitation to reuse the old imagery and video, we had to get creative in retooling the creative in a way that still felt new without feeling stale, so our team came up with a visual solution to portray the fitness gym's core values. More options. Better value. Feel your best. Their extensive fitness options are designed with variety in mind, to keep you inspired and engaged physically, and mentally. They combined the power of coaching, classes, and technology to give members more access to personalized support. Programming and events were curated to provide a more fun, unique and supportive environment for everyone. Our new design system created broad distinction both artful and editorial, that broke through and stood out to generate engagement and memberships that drove conversion. They have everything you could everything you could need in a fitness gym. All the weights. All the Cardio. All the Things. Your Move.
Design Approach
With the limitation to reuse the old imagery and video, we had to get creative in retooling the creative in a way that still felt new without feeling stale, so our team came up with a visual solution to portray the fitness gym's core values. More options. Better value. Feel your best. Their extensive fitness options are designed with variety in mind, to keep you inspired and engaged physically, and mentally. They combined the power of coaching, classes, and technology to give members more access to personalized support. Programming and events were curated to provide a more fun, unique and supportive environment for everyone. Our new design system created broad distinction both artful and editorial, that broke through and stood out to generate engagement and memberships that drove conversion. They have everything you could everything you could need in a fitness gym. All the weights. All the Cardio. All the Things. Your Move.
Brand Campaign video and motion graphics
Brand Campaign video and motion graphics
kinetic typography motion graphics
kinetic typography motion graphics
Out-of-home advertising (OOH) Billboard
Out-of-home advertising (OOH) Billboard
Out-of-home advertising (OOH) BUS TRANSIT SHELTER
Out-of-home advertising (OOH) BUS TRANSIT SHELTER
Out-of-home advertising (OOH) Billboard
Out-of-home advertising (OOH) Billboard
Paid Social Media Videos
Paid Social Media Videos
Paid Social Carousel ad
Paid Social Carousel ad
organic Social tiles
organic Social tiles
Website Homepage Design
Website Homepage Design
Acquisition Emails
Acquisition Emails
Display ads
Display ads
New Fitness Club Opening PRint Marketing Collateral
New Fitness Club Opening PRint Marketing Collateral
WINDOW CLING
WINDOW CLING
Posters and Flyers
Posters and Flyers
Promo POstcards
Promo POstcards
GRand opening event print collateral
GRand opening event print collateral
Retractable Banner
Retractable Banner
Window Cling
Window Cling
A-Frame
A-Frame
PROMOTIONAL BUSINESS CARD
PROMOTIONAL BUSINESS CARD
