2025 Formula 1
Miami Grand Prix:
It's In Your System
2025 Formula 1
Miami Grand Prix:
It's In Your System
2025 Formula 1
Miami Grand Prix:
It's In Your System
Result
Dynamic marketing assets that fueled a 3-day sellout attendance of 275,000 F1 fans, and equalling the largest figure at the event since it first joined the F1 calendar in 2022.
Result
Dynamic marketing assets that fueled a 3-day sellout attendance of 275,000 F1 fans, and equalling the largest figure at the event since it first joined the F1 calendar in 2022.
Result
Dynamic marketing assets that fueled a 3-day sellout attendance of 275,000 F1 fans, and equalling the largest figure at the event since it first joined the F1 calendar in 2022.
Client
Formula 1 Cryto.com Miami Grand Prix
Client
Formula 1 Cryto.com Miami Grand Prix
Client
Formula 1 Cryto.com Miami Grand Prix
Deliverables
Motion Graphics, Social Media Content, Display Ads, Swag Event Gifts
Deliverables
Motion Graphics, Social Media Content, Display Ads, Swag Event Gifts
Deliverables
Motion Graphics, Social Media Content, Display Ads, Swag Event Gifts
Year
2025
Year
2025
Year
2025
Role
Brand Designer
Role
Brand Designer
Role
Brand Designer
Project Brief
While working for creative consultancy In Good Taste, our client Formula 1 Cryto.com Miami Grand Prix tasked our team to help them become the most desirable race in Formula 1 and help lead them to a race ticket sales sellout.
Project Brief
While working for creative consultancy In Good Taste, our client Formula 1 Cryto.com Miami Grand Prix tasked our team to help them become the most desirable race in Formula 1 and help lead them to a race ticket sales sellout.
Project Brief
While working for creative consultancy In Good Taste, our client Formula 1 Cryto.com Miami Grand Prix tasked our team to help them become the most desirable race in Formula 1 and help lead them to a race ticket sales sellout.
Design Approach
The goal with the creative was the capture the spirit and general experience of the F1 Miami Grand Prix, intimate and participatory through people and place. The marketing was segmented to highlight the access to benefits, experiences, amenities, incentives and upgrades within each of the flexible and personalized tiers of product and package offerings for attending the race weekend. The creative reflected the vibrant colors, sounds, and vibrations of the sensorial speed and experience of Miami F1.
Design Approach
The goal with the creative was the capture the spirit and general experience of the F1 Miami Grand Prix, intimate and participatory through people and place. The marketing was segmented to highlight the access to benefits, experiences, amenities, incentives and upgrades within each of the flexible and personalized tiers of product and package offerings for attending the race weekend. The creative reflected the vibrant colors, sounds, and vibrations of the sensorial speed and experience of Miami F1.
Motion Graphics
Motion Graphics
INstagram Social Media
INstagram Social Media
SMS MARKETING GIFS
SMS MARKETING GIFS
Miami Dolphins Stadium LED RIBBON MOTION GRAPHICS
Miami Dolphins Stadium LED RIBBON MOTION GRAPHICS
Grandstand Membership Swag
Grandstand Membership Swag
QR COde Augmented REALITY ACTIVATION
QR COde Augmented REALITY ACTIVATION
REVERSE GRAFFITI
REVERSE GRAFFITI
APP POSTER GENERATOR
APP POSTER GENERATOR
In your system record lounge
In your system record lounge
