Disney Junior: Instagram & Web
Disney Junior: Instagram & Web
Disney Junior: Instagram & Web
Result
In a year of owning the social media account, I helped Disney Junior's Instagram account grow and build their following organically from 0 to 100K+ followers, and increase web engagement through the Disney Junior website with entertaining kids printables.
Result
In a year of owning the social media account, I helped Disney Junior's Instagram account grow and build their following organically from 0 to 100K+ followers, and increase web engagement through the Disney Junior website with entertaining kids printables.
Result
In a year of owning the social media account, I helped Disney Junior's Instagram account grow and build their following organically from 0 to 100K+ followers, and increase web engagement through the Disney Junior website with entertaining kids printables.
Client
Disney Junior
Client
Disney Junior
Client
Disney Junior
Deliverables
Social Media Post Design & Strategy, Graphic Design, Print Design, Animation, Motion Graphics, Illustration
Deliverables
Social Media Post Design & Strategy, Graphic Design, Print Design, Animation, Motion Graphics, Illustration
Deliverables
Social Media Post Design & Strategy, Graphic Design, Print Design, Animation, Motion Graphics, Illustration
Year
2015
Year
2015
Year
2015
Role
Graphic Designer
Role
Graphic Designer
Role
Graphic Designer
Project Brief
On July 4, 2015, Disney Junior (now Disney Jr.) launched their official Instagram account. While working for design agency WeLoveButterfly we were given full ownership of the social media account and tasked with the goal of growing it's following from ground zero.
Project Brief
On July 4, 2015, Disney Junior (now Disney Jr.) launched their official Instagram account. While working for design agency WeLoveButterfly we were given full ownership of the social media account and tasked with the goal of growing it's following from ground zero.
Design Approach
Since the demographic of children who watch Disney Junior are not of social media account age, instead we targeted engagement with their adult parents and used the channel to portray all the glories and failures of parenthood. We utilized current toys in market from current Disney Junior TV shows available at the time to use as subjects, and combined them with stock photography to create stories and design posts that resonated with parents. In addition, I also designed and illustrated various coloring pages, printables and activity sheets for parents to download and print at home from the Disneyjunior.com website.
Design Approach
Since the demographic of children who watch Disney Junior are not of social media account age, instead we targeted engagement with their adult parents and used the channel to portray all the glories and failures of parenthood. We utilized current toys in market from current Disney Junior TV shows available at the time to use as subjects, and combined them with stock photography to create stories and design posts that resonated with parents. In addition, I also designed and illustrated various coloring pages, printables and activity sheets for parents to download and print at home from the Disneyjunior.com website.
Social Media organic Posts and strategy
Social Media organic Posts and strategy
website downloadable printables
hand drawn illustration coloring pages
website downloadable printables
hand drawn illustration coloring pages
3D printables
3D printables
website game sticker illustrations
website game sticker illustrations
