People For Bikes: Hungry For Batteries
People For Bikes: Hungry For Batteries
People For Bikes: Hungry For Batteries
Result
Thanks to this new program, powered by Call2Recycle and endorsed by PeopleForBikes, tens of thousands of pounds of electric bicycle batteries have been recycled.
Result
Thanks to this new program, powered by Call2Recycle and endorsed by PeopleForBikes, tens of thousands of pounds of electric bicycle batteries have been recycled.
Result
Thanks to this new program, powered by Call2Recycle and endorsed by PeopleForBikes, tens of thousands of pounds of electric bicycle batteries have been recycled.
Client
People For Bikes
Client
People For Bikes
Client
People For Bikes
Deliverables
Motion Graphics, Graphic Design, Paid Social Media Ads, Video Editing, Art Direction, Landing Page Design, UX/UI
Deliverables
Motion Graphics, Graphic Design, Paid Social Media Ads, Video Editing, Art Direction, Landing Page Design, UX/UI
Deliverables
Motion Graphics, Graphic Design, Paid Social Media Ads, Video Editing, Art Direction, Landing Page Design, UX/UI
Year
2023
Year
2023
Year
2023
Role
Brand Designer
Role
Brand Designer
Role
Brand Designer
Project Brief
While working for creative consultancy In Good Taste, our client People For Bikes and the bike industry as a whole came together as the first transportation industry to establish a battery recycling program to reduce negative impacts on our planet by removing e-bike batteries from our waste streams.
Project Brief
While working for creative consultancy In Good Taste, our client People For Bikes and the bike industry as a whole came together as the first transportation industry to establish a battery recycling program to reduce negative impacts on our planet by removing e-bike batteries from our waste streams.
Design Approach
Hungry for Batteries is centered around a mischievous duo that scour the country looking for e-bike batteries to consume and eliminate from our waste streams. The campaign follows the pair and their insatiable appetite spreading the word of e-bike battery recycling. Their call to action for consumers is to recycle their electric bicycle batteries at one of 1,800 retail drop-off locations nationwide.
Design Approach
Hungry for Batteries is centered around a mischievous duo that scour the country looking for e-bike batteries to consume and eliminate from our waste streams. The campaign follows the pair and their insatiable appetite spreading the word of e-bike battery recycling. Their call to action for consumers is to recycle their electric bicycle batteries at one of 1,800 retail drop-off locations nationwide.
VIEW WEBSITE
Brand Campaign video
Brand Campaign video
Out-of-home advertising (OOH)
Out-of-home advertising (OOH)
Website Landing page
Website Landing page
Paid Social Media Ads
Paid Social Media Ads
3D Animation Art DiRection
3D Animation Art DiRection
